Sorren Maclean is an emerging Scottish folk singer, songwriter and guitarist, who recently has released his first album Winter Stay Autumn. I had the pleasure of working on the album design.
The design was inspired both by the music, which has a beautiful, melancholic feel with a modern twist to it, and the title of the album.
The design uses soft colours and blurry lines, with a contrasting, sharp rectangular detail featured on each piece. The colours used on the photographs and the overlaid shape always represent the colours of autumn and winter - cold, icy blues of winter, and the burgundy, brown, misty colour scheme of autumn.
The product includes a sleeve, a CD and an insert with information about the music and artists.
As Initiative developed a new tool that helps discover why people buy certain products and services, they needed a new logo and a way to show the tool off to their clients.
As the tool focuses on people, their personal preferences and buying patterns, the designs that I created highlight these features by using soft edges, bold colours, dynamic layouts and hand lettering, as well as using fun and engaging language throughout.
Furthermore, rather than being a digital presentation, the information about the tool is presented in the form of a cross-folded poster printed on recycled paper, making the introduction feel more personal and intriguing.
Reprise Media required their new credentials to be created in a format that would visually and structurally refer to travel and the travel industry.
After some discussions, we decided to create a large guide-like A2 foldout, which would reveal more information as it was unfolded by the clients.
The information was split into sections which were numbered and connected by a line to guide the reader, similar to the London Underground map.
The Grasshopers A3 guides are a project founded by the CEO of the Glasgow Grasshoppers Hotel.
The guides are designed in the form of a brochure, and are a quirky way of providing the hotel customers with information about the most interesting places to visit in the Glasgow area.
The guides present the reader with an unexpected view on certain venues and provide ideas for spending an eventful day in Glasgow. Each issue has a specific theme to which the design of the brochure corresponds with layouts, shapes, and the colour scheme.
The design of the brochure not only corresponds to the quirky and unexpected feel of the written content, it also resembles the visual style of the hotel interior. The colour scheme used varies between issues, emphasizing the presented topic. The cover design also changes depending on the issue, and as with the colour scheme, it's styled to reflect the contents. The layouts of the text and images are based on a strict grid, yet the use of colour and shape within the design present a vivid and dynamic feel, creating an association to Glasgow itself.
The 'Discovering MAP' book is a corporate document, designed to showcase the company's case studies in a clear, yet engaging way.
The book is divided into five sections - search, social, youtube, mobile and programmatic - each represented through a different colour: blue, purple, brown, turquoise and pink.
The books were designed for marketing purposes and sent out to existing and potential clients using matt black bubble envelopes.
Initiative hosted an event revealing the aspirations, habits and worries of Millennials from its new research.
Initiative's Lab (the in-house design division) branded the event, producing a creative range of products, including a zine-like booklet, showcasing the research, a range of name tags, posters, banners, as well as free-standing elements promoting the event, such as large 'photo frames' to use for sharing photos on Instagram.
My team and I were asked to design a book, the 8th in the annual series, showcasing Universal McCann’s media research.
UM’s Wave is the world’s largest and longest-running social media research study. Covering 75 countries in total, it represents the views, needs and behaviors of 1.3 billion of the world’s most influential internet and social media users.
As the book concentrates on people, we used vector-lllustrated, simplistic characters to accompany the research. The design of both the book and the characters were made to look modern and dynamic to represent current trends, yet, it had to fit in with previous book designs to create a continuous flow in the series.
A handful of illustrations showcasing my style.
Caledonian Creates is a degree show for students who are part of creative programmes at the Glasgow Caledonian University.
The event enables the students to show off their work, as well as create connections with personas invited, potential employers, and other students. It is a fantastic source of inspiration.
I was asked to re-brand the exhibition as it used the same visual style for several years and the parties involved felt a fresh approach was sorely needed.
Considering the diversity and the amount of programmes involved, I decided to create a brand that was universal and did not discriminate any of the them. The brand also needed to be flexible in its application so that it could be used with different media, simultaneously enabling its adaptation in future.
The result was to create a simple form - a rectangle - as a logo, and adapt the name of the exhibition into it. The result was a rectangle with two bespoke letter "c"'s in the corners. Bespoke numbers corresponding to the style of the letter "c" were also made in order to convey the year of the exhibition - also a part of the logo. As the year was subject to change, a full set of digits, from 0-9 were created.
The brand used large, bold typography, as well as short, coherent messages correspondent to the fast-paced life style of the potential audience. This approach made the promotional material particularly memorable.
The slogan created for the exhibition explored six primary values the students of each creative profession are taught at Caledonian University: Aim, Research, Think, Work, Create. This is the process each student progresses through, and it is the main reason for the excellence of the student's work.
All of the programmes taking part in the exhibition were divided into groups of similar professions, for example, Fashion Business and International Fashion Branding, and each of the groups was given a custom illustration, reflecting the programmes.
A set of promotional materials were created including print materials, such as posters, A5 leaflets, A6 postcards and invitations with custom envelopes, as well as small "wallet cards". The digital promotional materials included a website, facebook cover photograph for the Caledonian Creates page, and facebook ads.
Additional materials include a sign, a photo frame in the shape of the logo for taking Instagram pictures with the #calicreates tag, as well as tote bags and stand stickers.
An album cover concept for the new album "At The Heart Of It All" by Capercaillie.
Capercaillie is a Scottish folk band. Their music has a very traditional Scottish/Celtic feel to it.
The brief was to create a design that would be full of beauty and soul. It also had to represent a horse in some way, as the band's belief is that a horse is a creature with a pure soul.
I used subtle shapes such as circles and curved waves to compliment the natural feel the album's music provides.
The artwork is based on black and white colours, with a splash of orange - the heart of the design, and a sketch of a horse in the very middle.
The circle shape repeats throughout, so that as the packaging is gradually opened, and the CD is finally revealed, the user feels they're "At The Heart of It All", especially as the CD itself reflects the cover.
Breabach is a Scottish folk band, formed in 2005. They won Scottish Folk Band of the Year at the 2012 Trads.
This CD was created for Breabach's new album "Urlar".
Urlar means earth, therefore, the image I created represents an abstract image of the Earth, with emphasis on nature: trees, mountains and a lake with a waterfall.
The colour scheme is a reference to the main photograph used, as the image and colours vary for each of the band's releases. The main colour chosen is a warm, bright pink, as I desired to inject a touch of joy in the artwork, yet it doesn't impact on the natural feel of the concept.
The artwork was applied not only to the CD album, but also to other promotional items, such as bags, posters and post cards.
Artwork: Magdalena Werner
Sleeve Design: James Morrison
The Experience Glasgow Motion Graphic explores the most interesting places around Glasgow and provides unexpected facts about them.
The aim of the video is to interest young people and potential tourists to visit Glasgow, as well as to present Glasgow from a different, fresh perspective.
Beastly is an “animal-headed people” project I am working on in my spare time.
The illustrations were created in a rush of inspiration, with a little addition of sunstroke caused by overwhelming heat!
I have always enjoyed drawing both animals and people and so thought a combination of both, with the addition of vivid colours and unusual shapes, would be a great way to create not only an alluring piece, but also something wild and unexpected.
Vivid colour palette expresses the wild aspect of animals, but it's also a sign of happiness and beauty. There is also something wild about humans - which is why I chose the form of a female. Through the combination of the two kinds of untamed natures, I hoped to create a picture which is fun and odd, but which also has a hidden meaning.
I was asked by the British Lung Foundation (in association with the NHS) to develop a character based on personality descriptions provided, a character guidelines book, as well as posters and promotional images.
The project's aim is to raise awareness of the impact of second-hand smoke within households, and the danger it causes to children.
The target audience for the campaign is the parents and grandparents who practice smoking. The idea is not to stop them from doing so, but to encourage them to take more care of the way they smoke, and understand the ways to prevent any damage being caused to the children in the household.
The campaign is concentrated on the Easterhouse area of Glasgow, where the problem is at it's highest.
In order to emphasise the message, the campaign uses quotations of children and teenagers, aimed straight at their elders. The campaign also uses short, meaningful messages to provide important information about second-hand smoke, which I drew as engaging images and info-graphics.
I worked closely with the foundation, attending meetings with both its members, as well as with the Easterhouse community. The meetings allowed me to understand the community and help in the development of the campaign.
A selection of logos I have had the pleasure to work on.